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Transcript:

Hi, everyone! I’m Georgiana, your online English teacher. My mission is to help you to speak English fluently.

• Are you a spender? Today I’m gonna talk about the tricks that supermarkets use to make you to buy more than necessary.
• You’ll also improve your speaking with a funny mini-story.

Ok! Let’s start!

When you leave the supermarket, have you ever wondered why you spent more money than you originally planned?

I do 🙂 If it happens to you, you may think that you don’t know how to manage money, that you are a spender or simply that you don’t have enough discipline, but don’t worry, because supermarkets follow a whole series of very powerful marketing strategies that induce the buyer to buy, so don’t feel too guilty 🙂

By the way, a spender is someone who spends money unnecessarily. And another interesting expression: “overspending,” which means spending more than planned or necessary.

These supermarket strategies can simply be called tricks. The truth is that supermarkets have more tricks than a magician.

Let’s take a look at a few of them, and learn some vocabulary on the subject.

The size of the cart matters.

The shopping cart is the element we push to add the products we want to buy. These trolleys, with time, have been increasing in size.

The logic is simple. Psychologically we feel more satisfied if we can fill the cart and, therefore, with a slightly larger cart, we tend to put more products inside.

The products they want to sell the most, are placed right at eye level.

We are lazy by nature, and therefore, all products that are visually easier to see, but overall easier to access, are also easier to sell.

Prices with decimals.

This is another classic seller’s trick. For some reason, $9.99 seems a lot, much cheaper than 10 dollars. We save 1 cent! Wow! If we do this 100 million times, we’ll save a million dollars 🙂

The products we need the most, are always located at the back of the store.

It’s a very logical trick, and even those who don’t think about it too much will find it obvious. The supermarkets place the most necessary products at the back so that you can see as many products as possible while you walk through the supermarket.

Change of location of products.

From time to time, supermarkets move certain products around. I hate it when they do that. The reason is the same as the previous point. They want to prevent you from knowing too well where everything is. So, once again, you have to walk more and therefore the temptation to buy an extra item is greater.

(END OF THE EXTRACT).

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